”On their journey of building circular business models, DSGCoalition companies recognize the need to persevere and to take a long-term perspective, as this transition takes time. After all, going circular is clearly a process of learning by doing and of testing new solutions.” This was stated in a publication on circular economy from the DSGCoalition in 2015. Five years later, learning is still key to shift from linear to circular according to the Ellen MacArthur Foundation: